Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BLC REDESIGN
Brand Design
Logo Design
BLC REDESIGN is a rebranding project for the annual Bicycle Leadership Conference. The BLC is the front-running educating and networking event for the bicycle industry, bringing leaders together from all across the industry. My goal for this project was to redesign the conference from logo, to merch, to location. Taking away from the usual direction of beach views and relaxation, my design for this year's BLC took a different direction to New York. This new take brings a whole new group of people to the experience through a fresh design aspect. It inspires a fresh and colorful take on the importance of biking and its positive impact that could influence not only the environment, but companies all over.
